The Shift in Luxury Buyer Expectations
Luxury buyers in 2025 have higher standards than ever. They’re coming from California, Seattle, and Arizona, markets where modern design and convenience are the norm. When they arrive in Reno’s 89511, they’re not looking for projects. They’re looking for perfection.
In Montreux, ArrowCreek, and Galena Forest, that means turnkey. Buyers want to walk in and feel like they could host dinner that night.
What “Turnkey” Means in 89511
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Modern Finishes. Light, neutral paint; updated flooring; quartz or stone counters.
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Polished Landscaping. Clean lines, fresh mulch, irrigation systems running smoothly.
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Functional Systems. HVAC, roof, and windows in excellent condition.
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Stylish Lighting. Warmth, ambiance, and updated fixtures throughout.
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Immaculate Presentation. Decluttered spaces that photograph beautifully.
Homes that check these boxes attract 50% more online traffic and sell faster, even in the $1.5–$3M range.
What’s Non-Negotiable
Luxury buyers aren’t willing to “see past” flaws. They expect:
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Perfect presentation from day one.
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Transparency through pre-inspections.
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Emotionally engaging marketing.
They’ll scroll past anything that feels dated or unpolished, no matter the price point.
Why It Matters
Buyers in 89511 often shop virtually before ever stepping foot in Reno. Drone photography, video walkthroughs, and twilight imagery make or break their decision to tour.
A property that looks flawless online, and delivers in person, will always command stronger offers.
Final Takeaway
In 89511, luxury is in the details. Sellers who embrace a turnkey mindset stand out, attract qualified buyers faster, and often secure closer-to-list-price sales.
Written by Jodi Kruse | Realtor, Sierra Sotheby’s International Realty | Reno NV
